India, Feb. 11 -- B2B apparel sourcing and manufacturing startup Showroom B2B has secured Rs.150 Cr (about $16.5 Mn) in its Series A round in a mix of equity and debt. The fund round was led by Cactus Partners, with participation from Zephyr Peacock and existing investors Jungle Ventures, Accion Ventures and NBD Ventures.

The startup plans to use the fresh funds to strengthen and scale its sourcing and manufacturing platform and enable selective platform-led growth initiatives to enhance its operating capabilities.

Founded in 2020 by Abhishek Dua and Shubham Gupta, Showroom B2B is a tech-enabled apparel supply chain partner serving retailers, brands and buying houses across multiple segments. It offers a full-stack solution spanning des...