India, March 2 -- After introducing zero referral fees on select low-priced products last year, Amazon India has now expanded the programme, slashing referral fees on products priced under Rs.1,000 across more than 1,800 categories to zero.

The move, aimed at drawing more merchants to its online marketplace and strengthening its foothold in the country's competitive ecommerce industry, will be effective March 16. Amazon India will also reduce Easy Ship fees by more than 20% for products priced below Rs.300. The company claims this could help sellers save up to 70% on total selling fees.

Easy Ship allows sellers to store products at their own premises, with Amazon handling pickup and delivery. Meanwhile, referral fees is the commission c...