India, June 15 -- Amazon's AI Gameplan For Sellers

After consumers, Amazon is now moving AI to the seller side. The ecommerce major is rolling out a 24/7 AI assistant for its 1.7 Mn Indian merchants to streamline catalogue creation, inventory planning and ads. So, can Amazon reshape how millions of businesses sell online?

AI-First Seller Tools: Called Seller Assistant, the chatbot uses Amazon Bedrock, Nova foundation models and Anthropic Claude to help merchants navigate onboarding, listings, and routine marketplace tasks. On the inventory side, machine learning models provide restocking recommendations, while simultaneously tapping into AI to improve campaign performance

Amazon further claims that the tool can:

Generate product title...