India, Sept. 8 -- Days after the US International Trade Commission (ITC) ruling imposed an import ban on its smart rings, wearables and fitness company Ultrahuman is now recalibrating its US hardware strategy.

The Bengaluru-headquartered company said it had prepared for this outcome and a redesigned version of its smart ring is now in the works and being reviewed by US authorities.

Production of the new model is scheduled to start on September 10, according to Mohit Kumar, founder and CEO of Ultrahuman. He also said the shipments of the new updated rings would likely begin by late October. Notably, the ITC has allowed Ultrahuman until October 21 to import its rings into the US.

The Ultrahuman CEO, however, claimed that the ban's impact...