India, Sept. 8 -- Update | September 9, 13:45

A day after Inc42 exclusively reported about Zupee's foray into short video content space, the startup officially announced the launch of Zupee Studio. The short format content platform will bring engaging, culturally rooted stories to audiences across the country, it said in a statement.

The platform will feature 1-3 minute mini-episodes across genres, including romance, drama, thriller, comedy, and more, designed for mobile-first entertainment. Initially, it would be available for select Android users, before expanding to iOS.

Original | September 8, 12:00

Z47-backed gaming platform Zupee is pivoting to short video content following the ban on real money gaming, sources told Inc42.

The ...