India, June 9 -- Update | June 9, 2026, 18:46 IST

Days after Apple removed Vibely from its App Store over alleged content moderation concerns, Mohalla Tech, the parent company of ShareChat and Moj, has decided to wind down the operations of the social discovery platform.

In a statement, the startup said Vibely will voluntarily discontinue operations across all channels, including the Google Play Store, effective midnight today.

It noted that the platform was launched as an experiment to explore new models of trusted social interactions.

"The experiment was designed to test evolving models of trusted social interactions, one that never scaled beyond the initial phase, and contributed a negligible share of the group's overall business,"...