Review and renew connection with voters: BJP to cadre
NEW DELHI, Aug. 25 -- The Bharatiya Janata Party (BJP) leadership has asked its cadre to sharpen public outreach and elected representatives to invest more time in constituencies as criticism mounts against the National Democratic Alliance government over discrepancies in examinations and employment issues, inflation in food, transport and energy bills and other reasons, said people aware of the details.
The instruction comes close on the heels of Prime Minister Narendra Modi's long meeting with the new set of BJP office bearers on Saturday, where he is learnt to have underscored the need to hit the ground running.
According to a person privy to the details, the PM, in a candid, freewheeling conversation with the national and state office bearers, made a reference to people getting restive and urged the team to think out of the box.
"He said contemporary problems require newer ways of finding solutions.the new team will have to work with newer ideas." said a person privy to the details.
As elections to five states, including the politically significant Uttar Pradesh, approach, the Opposition has also stepped up pressure on the government. The Congress has begun a nationwide campaign led by Rahul Gandhi, 'Chhattron Ki Goonj,' specifically designed to woo the youth. The Samajwadi Party has made the donation controversy in Ayodhya a key political issue, and the Aam Aadmi Party has also thrown its hat in the ring with the "School Theek Karo Abhiyaan" (Fix the Schools Campaign) across Uttar Pradesh led by Rajya Sabha MP, Sanjay Singh.
The PM's instruction at the four-hour meeting was to review and renew their contact with the electorate. "He shared his own experiences of how he worked his way up in the organisation, gave tips on how to address the concerns of the people, and forge a deeper connection with them," the person quoted above said.
The BJP is a cadre-based party that relies heavily on foot soldiers as well as its ideological fount, the RSS. The PM is learnt to have made a reference to this organisational edifice to drive home the need....
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