MUMBAI, Oct. 31 -- Actor Ajay Devgn has approached the High Court challenging a notice from the FDA regarding his endorsement of Vimal Elaichi pan masala, confirmed FDA Commissioner Tukaram Mundhe. In August 2026, the FDA issued notices to Devgn, Shah Rukh Khan, and Tiger Shroff under the Food Safety and Standards Act, 2006. The agency demanded an immediate halt to advertisement participation, removal of digital promotional content. The regulator argued the brand is heavily linked to Pan Masala-a banned product in Maharashtra-making such promotions surrogate advertising. Under 2018 regulations, public figures remain accountable for endorsed products. While the actors claimed they only promoted cardamom, an internal FDA investigation found them liable. The matter moved to adjudication, exposing them to potential fines reaching Rs.10 lakh. Devgn subsequently sought legal relief. FDA confirmed they will contest the petition, noting their enforcement has already deterred celebrity endorsements ahead of Diwali....