India, Aug. 2 -- Premium home furnishings brand Florida has announced actor and entrepreneur Tamannaah Bhatia as its new brand ambassador, marking a fresh chapter in the company's nearly three-decade journey in the Indian home decor market. Known for its range of bedsheets, comforters, blankets, towels, pillows and other home furnishing essentials, the brand says the collaboration reflects its continued focus on blending comfort with contemporary design while strengthening its connection with consumers across the country. B S Bagga, MD & Chairman, Florida, says, "Our endeavour has always been to create products that make homes more beautiful, comfortable and welcoming. As we enter an exciting new chapter, we wanted a personality who truly reflects our brand's ethos. Tamannaah's grace, confidence and relatability make her the perfect face for Florida, and we look forward to deepening our relationship with consumers through this association." Speaking about the partnership, Tamannaah says, "A home is a reflection of one's personality, and it's the little details that make a space truly special. Florida's products beautifully combine premium quality with elegant designs that bring warmth and comfort to everyday living. I am delighted to be associated with a brand that has built such a remarkable legacy." The association is accompanied by a new campaign that showcases Florida's vision of transforming everyday living spaces into warm, inviting sanctuaries. Through visually driven storytelling, the campaign highlights how thoughtfully designed home furnishings can elevate daily life while reinforcing the brand's focus on craftsmanship, modern aesthetics, and everyday comfort. With Tamannaah fronting its latest campaign, Florida aims to further strengthen its presence in India's premium home furnishings segment while continuing to expand its portfolio of contemporary home essentials.HTC...