New Delhi, July 20 -- Reliance Jio is pushing back against concerns that its average revenue per user (Arpu) is losing momentum, even as the telecom operator's Arpu rose just 0.7% sequentially in the April-June quarter. Jio Platforms chief strategy officer Anshuman Thakur said the company is seeing 4-5% annual Arpu growth organically without tariff increases, a claim that comes as telecom operators struggle to lift monetisation in the absence of a price hike. "Arpu is not under pressure.In the Arpu mix improving, if you are referring to homes etc, we are promoting that service and therefore the Arpus are not necessarily higher there than mobility. So that is one impact that we see," Thakur told analysts on an earnings call on Friday after the June quarter earnings announcement. Arpu is a key telecom metric that reflects the average monthly revenue generated per subscriber and is widely used to gauge monetisation and profitability. Telecom operators' Arpu levels have largely remained flat since their last tariff increase in July 2024. Despite higher data consumption and two extra days in the June quarter, Jio's Arpu rose to Rs.215.6 a month from Rs.214 in the preceding quarter. On a year-on-year basis, it grew 3.3%. Thakur, however, said the underlying trend was stronger. "..As I have spoken in the past as well. On a purely organic basis without any tariff action, having a 4-5% Arpu improvement is what we have seen practically happen on the ground. So, it's not because of any pressure on the Arpu and that much should happen, I think more or less in a similar trend except that we have some promotion offers going for home at this point in time," Thakur said. Analysts are growing more cautious about how much further organic Arpu growth can go....