New Delhi, Oct. 2 -- Portraying a celebrity in misleading, inappropriate, or derogatory contexts using their persona can harm their reputation and diminish the value of their goodwill, the Delhi high court has said as it safeguarded Telugu actor Akkineni Nagarjuna's personality and publicity rights, restraining entities from commercially exploiting his name, image and voice without consent. A bench of justice Tejas Karia protected Nagarjuna's rights in a September 25 order, released on Tuesday, while dealing with the actor's plea seeking protection of his name, image, voice and other distinctive personality attributes. In his 13-page order, the judge directed several entities to remove within 72 hours the URLs infringing on the actor's personality rights, noting that unauthorised use of his persona could mislead the public and create a false impression of his endorsement. "Exploitation of one's personality rights puts at risk not only their economic interests but also their right to live with dignity, potentially causing immeasurable harm to their reputation and goodwill as the adoption of the attributes such as name, image, likeness unauthorizedly will inevitably confuse the minds of the members of the public regarding association with/endorsement by the plaintiff," the court maintained....