New Delhi, June 2 -- The government will not budge on its proposal requiring continuous labelling of AI-generated content on social media platforms, and is also working on a schedule to specify which advisories issued by the Ministry of Electronics and Information Technology (MeitY) would be mandatory for intermediaries to comply with, a senior government official said. "We won't compromise on the AI labelling rule. The compliance is very weak from the companies," said the official, requesting anonymity. The proposals are part of amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, released for public consultation earlier this year. Among the four key proposed changes is a mandate for continuous and clear labelling of AI-generated content, termed 'synthetically generated information', under Rule 3(3)(a)(ii), compulsory compliance with government advisories, clarifications, orders, directions, standards, etc under Rule 3(4), expansion of the powers of the Inter-Departmental Committee (IDC) under Rule 14(2), and bringing user generated content related to news and current affairs (including community notes on X) under the Ministry of Information and Broadcasting's oversight through Rule 8(1). On Rule 3(4), the official quoted above said the amendment would remain but the government plans to introduce a schedule listing the advisories that would be binding. "We are trying to bring a schedule. Whichever advisories we want complied with, we will mention in the schedule. Some are general in nature, but some are really meant to be effective, so those will be mentioned in the schedule," the official said. However, no final decision has yet been taken on the proposals related to MIB's role over user-generated content and the expanded powers of the IDC....