New Delhi, Feb. 28 -- In poll bound West Bengal, the Bharatiya Janata Party will kick start its election campaign with a seven-day "Parivartan yatra" (call for change) beginning March 1, which will focus on the "key administrative lapses" of the ruling Trinamool Congress government in the state, said people aware of the details. The yatra will culminate with Prime Minister Narendra Modi's big rally on March 14, said people aware of the details. The BJP, which won 77 of the 294 seats in 2021, has planned an outreach which is pivoted on the slogan 'Paltano Darkar, Chahiye BJP Sarkar'. "The theme of the Yatra and the campaign is the need for change. when we compare governance and administration in Bengal with other BJP-ruled states, the difference is stark, from economy to law and order, the state lags on every front," said a party functionary. The Yatra which will be led by central and state leaders, including Union ministers Amit Shah, Rajnath Singh, Dharmendra Pradhan and state leaders such as Bengal BJP chief Samik Bhattacharya, LoP Suvendu Adhikari and Sukanta Majumdar. It will cover 1,000 kms a day. "We have set a target of contact one million voters across 260 assembly constituencies across 38 districts. The Yatra will begin on March 1, there will be 260 big rallies and 250 smaller ones," the functionary quoted above said. The party is banking on the Yatra to create a buzz on the ground just as it did in other states. It is hopeful of recreating the impact a similar Yatra had in Uttar Pradesh in 2017. The Yatras and door-to-door campaign will highlight the non-implementation of central schemes such as the PM Kisan Samman in the state. "If lakhs of farmers in the neighbouring Assam have benefited from the scheme, why should farmers in Bengal be deprived of it," said the functionary. The BJP campaign also lists issues such as fake voters and illegal settlers in the state....