New Delhi, May 22 -- Amazon India is expanding its premium beauty portfolio with the addition of perfumes from Dolce & Gabbana and skincare and make-up products from Laura Mercier and Paula's Choice to cater to a growing market in the country. About 100 international brands-some of which are already available online-are set to be launched on its platform through the year, the company said. Online beauty retail in India is becoming increasingly competitive, with platforms such as Reliance-backed Tira, Nykaa and quick commerce companies deepening their focus on premium skincare, fragrances and cosmetics. Amazon India said premium beauty is among its fastest-growing segments, expanding 50% year-on-year. West Asian fragrances emerged as the fastest growing at almost 3x. "Korean beauty and French pharmacy have grown 2x year-on-year on Amazon, and at that base, that kind of growth tells you there is a lot of customer traction," said Siddharth Bhagat, director of beauty at the e-commerce giant in India. India's beauty and personal care market is expected to reach $40 billion by 2030, making it the world's fourth-largest market, according to Redseer Strategy Consultants. The consultancy said the sector is entering a "structurally accelerated growth phase," driven by e-commerce expansion, premiumization, quick commerce and rising demand from younger consumers and smaller cities. It noted that online marketplaces and rapid delivery platforms are removing "traditional geographic and logistical constraints," helping global beauty brands reach consumers beyond the metro markets. Bhagat said Amazon typically works with local distributors and marketplace sellers to onboard international beauty brands in India, while also approaching global labels directly after identifying rising customer demand and search trends on its platform. The company currently hosts about 400,000 beauty brands on its marketplace of which about 200 were premium, industry estimates suggested. Publicly available data for competitor Nykaa showed it had 200 premium brands in FY25....