Vijay's birthday cake a hit in Chennai; 400 units sold in 2 weeks
India, July 19 -- A cake featured at Tamil Nadu Chief Minister-actor Vijay's 52nd birthday celebration has sparked a culinary trend in Chennai. After the picture shared by actor Trisha to wish Vijay on June 22, where the cake was spotted, went viral, the baker behind the dessert revealed a craze has overtaken the city to have the exact same mango-vanilla cake.
Chennai-based baker Tanvi Bokaria opened up in the surge in demand for the cake, calling it an "overnight fame for us." She told India Today, "We had no idea what occasion the cake was initially ordered for. It was incredibly special and caught me completely off guard. The last two weeks have been chaotic with sales, but I'm deeply grateful."
The overwhelming demand has rebranded the product as local patrons have officially renamed it as the "CM Cake". "We've sold around 300 to 400 of those CM Vijay birthday cakes in just a couple of weeks," Bokaria revealed, confirming that it marks the highest volume of orders her team has ever received for a single flavour profile.
HTC...
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