Why holidays have become India's newest social ritual
India, July 27 -- The holiday season arrives quietly, gathering momentum through boarding passes, packed suitcases and family WhatsApp groups filled with itineraries. Schools are on break, airports fill up and Instagram slips into its familiar cycle of Alpine panoramas, seaside lunches and terraces overlooking lakes so blue they barely seem real.
However, it's worth asking what those annual migrations have come to mean. Holidays are no longer simply a break from routine. Like every social season, they have acquired their own rituals, rhythms and unwritten etiquette.
There was a time when holidays followed a familiar script. Families escaped to hill stations, children disappeared into their grandparents' homes for weeks, and Europe felt like an occasional luxury rather than an annual migration.
Today, such a season unfolds rather differently. Holidays have quietly evolved into one of India's newest social rituals, another season in the calendar where friendships are renewed, introductions are made, and social circles continue their gentle orbit.
I was reminded of this a few mornings ago while sitting on the terrace of Villa d'Este in Lake Como, where I found myself surrounded by familiar faces. Friends from Mumbai were at the next table. A family I'd first noticed at the Delhi airport had already reappeared over breakfast in Gstaad. Someone I vaguely remembered meeting at a wedding in Udaipur wandered past me on Bahnhofstrasse in Zurich.
By then, it no longer felt like coincidence so much as the peculiar choreography of Indians holidaying abroad.
The world hasn't become smaller. Our holiday map has.
The modern Indian social season has simply stretched across borders.
Winter unfolds in wedding palaces, spring on polo lawns and racecourses, and by the summer, conversations have migrated to Alpine terraces and Italian lakes. The geography changes, but the cast remains remarkably constant.
That, perhaps, is the more interesting story. Indians are certainly travelling more, but holidays now communicate something beyond leisure. A destination says almost as much about you as your address, your school or your club membership once did.
Every destination has acquired its own social meaning. While London feels reassuringly familiar, the South of France whispers glamour. Japan hints at curiosity, and a safari suggests you've graduated from the standard European circuit.
Increasingly, where we travel has become another form of self-description.
So naturally, the performance begins long before anyone boards a flight. Restaurant reservations are traded like stock tips. Hotel recommendations circulate through WhatsApp groups. Entire itineraries are crowd-sourced over dinner, refined over brunch and perfected months before departure. By the time the departure time arrives, the holiday has already become a shared social project.
Perhaps that's why the question after "How are you?" is increasingly, "Where are you travelling this time?"
Not because we're keeping a score. Though, in some small way, we probably are.
Perhaps that's the real geography of the holidays.
Not the borders we cross, but the invisible routes traced by people, habit and familiarity. The map may change every time, but the social season simply packs its bags and comes along for the ride.
The author of this article is an alumna of Columbia University's Graduate School of Journalism in New York. She is an independent society and culture writer exploring the intersections of modern etiquette, wealth, urban life and the subtle absurdities of contemporary culture...
To read the full article or to get the complete feed from this publication, please
Contact Us.