Foreign car companieschart out revival plan
New Delhi, Oct. 6 -- Several struggling foreign car manufacturers in India are planning a bid to revive their local businesses, after seeing sales either stagnate or decline consistently over the past three financial years, and well into the current fiscal as well.
Companies like Skoda-Volkwagen, Honda Cars India, Renault and Nissan are among mass market global brands that have committed to introduce more than a dozen new products cumulatively in the next two years.
Together, the four have only 5% share of the passenger vehicle market in India as of August 2025. The challenge: A slow-moving Indian market, where passenger vehicle sales grew just 2% in FY25, and fell by 2.4% in April-August 2025.
The move from the struggling group comes even as the top six brands-Maruti Suzuki, Tata Motors, Hyundai Motor India, Mahindra and Mahindra, Kia Motors, and Toyota Kirloskar- consolidate market share. In FY25, these six cornered 91% share of India's PV sales, up from 89% in FY23. In the same period, all the foreign laggards saw their sales decline.
Puneet Gupta, director at S&P Global Mobility, said new offerings by the top six brands have won the trust of Indian consumers, something that the stragglers are not able to do. "Most of the foreign brands are struggling to find brand traction to get consumers to move towards their models," Gupta said.
To be sure, the struggling carmakers are still putting their bets on the Indian market and are hopeful about turning around their prospects.
On 24 September, Skoda introduced a premium sedan-Octavia RS-to India, 10 months after it launched the Kylaq SUV.
Japan's Nissan, which sold its full stake in the joint manufacturing plant venture with Renault in March 2025, currently sells only one vehicle in India-the Magnite SUV. But that will change.
Nissan Motor India is expanding its lineup from one vehicle to three new models over the next 18 to 24 months-two C-SUVs (a five-seater and a seven-seater) and a compact seven-seater B-MPV. Managing director Saurabh Vatsa told Mint the new vehicles are designed specifically for the Indian market, which he acknowledged is highly competitive. Nissan will also increase its showrooms in the country from 159 to 180 this financial year, Vatsa added.
Its French partner Renault, which saw sales nearly halve between FY23 and FY25 to 38,636 units, is planning five new launches by 2027. These will include two SUVs and an electric vehicle (EV). Further, it is increasing the number of dealerships from the current 362 across the country.
India managing director Venkatram Mamillapalle believes two primary levers will help in increasing sales in the upcoming years - Renault fully owning the Chennai plant (it was jointly owned with Nissan earlier) and diversifying the customer base to more premium buyers.
"We have mostly targeted the sub-Rs.10 lakh segment, but now our customer profile will see a diversification to go beyond Rs.10 lakh," Mamillapalle said....
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