New Delhi, July 11 -- A division bench of the Delhi High Court on Friday declined to immediately stay a single judge's order holding Google liable for trademark infringement over allowing rival businesses to use a bathroom fittings manufacturer's registered mark as an advertising keyword, while agreeing to hear the tech giant's challenge to the verdict. Justices V Kameshwar Rao and Manmeet PS Arora issued notice on Google's petition against the May 22 ruling and listed the matter for July 24. "No interim protection, not at this stage. We'll hear it. Issue notice. List on July 24," the bench said. Senior advocate AM Singhvi, appearing for Google, had urged the court to grant interim protection, arguing that the single judge's verdict departed from settled legal principles. He submitted that no court anywhere in the world had held that merely using a trademark as an advertising keyword amounts to infringement, and that courts in at least 14 countries had declined to treat keyword bidding as infringing conduct. Google follows a uniform keyword advertising policy across jurisdictions, Singhvi said, and warned that the ruling could disrupt the industry's established framework and have a cascading effect on how search advertising operates globally - a concern that goes beyond this single case to the model search engines use to sell keywords worldwide. The underlying order, delivered by a single judge on May 22, had found that Google allowed competitors of sanitaryware company Hindware to use "Hindware" as a keyword to target their own advertising....