India, June 11 -- Zomato has flagged a viral social media graphic as a complete fabrication after users accused the platform of leveraging a sensitive issue for promotional gains. The controversy stemmed from a doctored screenshot of an app notification that cheekily asked consumers if they wanted to order a " Rs.370 biryani", referencing a remark by Himanshu Jangra on Pranit More's show. Taking to its official X account, the food aggregator clarified that the push alert was not "written or sent" by Zomato.

The hoax image, which blended the company's brand colours with the sensitive trending keyword, misled several internet users into believing the app was making a joke referencing the objectionable remark.

It read, "Biryani bhej du.? 3...