India, Aug. 28 -- India's alco-bev exports have long been defined by whisky. Other spirits, vodka in particular, were usually seen as imports, not as categories where Indian brands competed. That perception shifted in August 2025, when ZigZag Vodka, only months into its launch, picked up multiple medals at the Asia World Spirits Competition, organised by The Tasting Alliance.

In its very first outing, ZigZag managed a clean sweep: three Silver medals for its Original, Green Apple, and Orange vodkas, and a Bronze for Lime. Recognition for the entire portfolio at a respected international platform is unusual anywhere, but for a brand this new, it is striking.

For an industry where global acknowledgement has often taken years, ZigZag's deb...