India, July 27 -- The promotional campaign for Nitesh Tiwari's ambitious adaptation of the Ramayana began in the US over the weekend as the film's makers and stars graced the San Diego Comic Con, first for a panel discussion and then some select interviews. During the interactions, Yash, who plays Ravana in the film, spoke about taking on a role that has been made memorable by countless actors over the years.

On the sidelines of the Comic Con, Yash joined co-actor Ranbir Kapoor, director Nitesh Tiwari, and producer Namit Malhotra in a chat on the film with IGN. There, he spoke about playing Ravana on the big screen. "As a kid, we have all heard this story. (It's) probably the first story I have heard. My grandfather used to tell me these...