India, June 30 -- While social media is often called out for festering negativity, when used wisely, it has the potential to bring about a positive impact, and Indian pop culture has been a witness to it. Here's a few instances when the digital medium made some real difference

The Indian film industry saw a rare phenomenon this month as filmmaker Imtiaz Ali's Main Vaapas Aaunga saw perhaps one of the biggest U-turns at the box office. It was all thanks to the fans who took to social media urging fellow users to go watch the film in theatres rather than calling it a "masterpiece" years later. As a result, the film, which opened low at Rs.1.15 crore, collected more on its second Friday with Rs.1.90 crore and even more on its third Friday a...