India, Oct. 3 -- It's that time of the year when our digital life announces the advent of festival season with new narratives that scream bigger, bolder and battier.

Harbingers of the Navratri or Pujo season are not just the bais, who issue advance alerts of proceeding on Pujo pilgrimages to their hometowns back in Bengal, but also the advance notifications of a blitzkrieg of bonanzas beeping on smartphones from many a czar of the consumerism war. Smartphones squiggle to constant alerts of upcoming mega sales or offers by e-commerce biggies - Amazon to Myntra, Swiggy to Zomato, Blinkit to BigBasket & Co.

Tantalising teasers of consumerist templates trigger a seasonal national hobby - scripting Navratri and Diwali wishlists over the morn...