India, Jan. 1 -- Good morning, and a Happy New Year!

Opening thoughts. A few days ago, some interesting data was shared by Swiggy, regarding how India 'Swiggy'd' in 2025, and Instamart gadget shopping trends (they call that Instamarted). I'll focus on the tech purchase aspect, because it is still early morning as I write, and discussing biryani orders will only serve to enlighten hunger and slow down the train of thought.

The 'How India Instamarted 2025' annual trends report indicates a mix of interesting and eccentric purchase trends on the quick commerce platform. There was a user in Hyderabad who placed the highest single value tech cart in the year, valued at Rs.4.3 lakh, for three Apple iPhone 17 Pro. Must have been in September, w...