India, Sept. 15 -- In September, actress Aishwarya Rai Bachchan approached the Delhi High Court (HC) seeking protection of her personality rights. In her petition, she alleged that several websites, e-commerce platforms, and YouTube channels were misusing her name, likeness, image, and even voice without authorisation. The alleged violations included the sale of unauthorised merchandise such as posters and mugs, the operation of impersonating chatbots, and the circulation of AI-generated deepfakes that distorted her persona. The court granted interim relief, restraining these platforms from continuing such activities. At first blush, this may appear to be just another "celebrity rights" dispute. However, it raises an important feminist qu...