India, Aug. 26 -- Jewellery brand GIVA's Rakshabandhan advertisement featuring actor Kriti Sanon has sparked a fierce debate on social media over cultural traditions, women's clothing choices and the portrayal of festivals in advertising.

The campaign drew criticism from a section of users over Sanon's outfit and the depiction of her tying a Rakhi to a pet dog, while others defended the advertisement as a matter of personal choice and evolving social norms.

The controversy has also drawn reactions from BJP MP Kangana Ranaut, Congress leader Rahul Gandhi and Sanon herself, eventually prompting GIVA to withdraw the advertisement and issue an apology.

Here's a look at what the advertisement showed, why it triggered backlash, and how the k...