India, Sept. 5 -- India's urban millennials are redefining the way borrowing fits into everyday financial planning. Unlike previous generations, they are generally more comfortable using credit strategically rather than only during emergencies. This shift has been shaped by rising living costs, evolving career paths, entrepreneurship, digital-first lifestyles, and greater financial awareness. While unsecured credit products continue to play an important role, gold-backed lending is quietly finding a place in this changing landscape.

Many millennials grew up seeing family gold primarily as jewellery or a long-term household asset. Increasingly, however, they also recognise its financial utility. Instead of selling gold during temporary ca...