India, June 22 -- If you are tuning into the 2026 FIFA World Cup matches, you might notice a major missing detail: the iconic Gillette Stadium branding is completely gone!

The venue in Foxborough, Massachusetts, is officially going by the temporary name Boston Stadium.

To protect the rights of FIFA's official global sponsors, tournament rules dictate that host venues cannot display non-FIFA corporate branding.

As a result, the stadium's standard logos have been completely obscured for the duration of the tournament.

Last week, California's famous Levi's Stadium, which is also operating under a temporary neutral name, had to cover its massive stadium logos with giant white sheets.

Taking to Instagram to lean into the irony, Gillette's...