India, Aug. 22 -- Cracker Barrel finds itself in the middle of a social media storm after it announced a change to its logo along with a menu update. In fact, the backlash translated to massive blows in the stock market as well.

Stocks fell as much as 13 percent by midday Thursday, Reuters reported.

However, the plans for a change were a long-time coming, and it has to do with the Lebanon-based food chain trying to revamp its overall look.

Cracker Barrel had announced in 2024 that they had plans for a brand refresh after the company saw some diners were slow to return to the restaurant after the Covid-19 pandemic, Wall Street Journal reported. Not only did the chain struggle to regain its 65-plus diners, which includes its loyal custom...