India, June 12 -- For a long time, sunscreen occupied a relatively limited space in Indian skincare routines. Most consumers associated it with summer holidays, outdoor activities, or occasional protection from tanning. Today, that perception is steadily changing. Across urban India, sunscreen is increasingly being viewed through the lens of preventive skincare, skin health, and long-term wellness.

This shift is being shaped by greater awareness around pollution, rising UV exposure, pigmentation concerns, premature ageing, sun sensitivity, and skin barrier protection. Dermatologists and skincare professionals have consistently highlighted the impact of everyday environmental exposure on skin health, encouraging consumers to adopt sunscre...