India, Feb. 20 -- A new wave of non-traditional engagement rings is taking center stage.

Influenced by the bold choices of stars such as singers Taylor Swift and Miley Cyrus, and celebrities like Nupur Sanon and Samantha Prabhu, who favoured chunky, unique ring designs for their engagement, it's obvious that couples are moving beyond the "standard" look in favour of something more personal.

According to Biren Vaidya, managing director of The House of Rose, couples today are moving away from "the classic safe choice." While they might bring in celebrity photos for inspiration, they are ultimately looking for a ring that reflects their own story and values.

Vaidya notes that modern clients are more design-aware, choosing pieces that spar...