India, Sept. 30 -- Indian fashion is entering a new phase, led by consumers who want more than just the latest trends. Gen Z and millennials are a growing power in the marketplace, sparking conversations about individuality, inclusivity, sustainability, and cultural expression. Gen Z is the largest spending group in the country. Millennials are now firmly in their prime earning years and also represent a sizable share of the consumer base. By FY28, the two groups together should represent at least 75% of national consumer spending.

Ethnic wear continues to be a large and fast-growing category. The young buyers are opting for ethnic and fusion wear. They want the glamor of heritage in modern cuts. The Indian ethnic wear market currently s...