India, Oct. 29 -- Wine tourism is no longer just about tasting a few local vintages. I was planning a European itinerary and realised that vineyards, cellar doors and wine tasting events now form a natural part of the modern holiday. Curious to understand this shift, I spoke to wine marketing and tourism consultant Shalini Singh, who has been working across Europe's leading wine regions and has helped wineries craft immersive experiences for travellers, since 12 years.

Wine tourism has grown far beyond its roots. Singh explains that it has always been more than just sampling wine but now the focus has expanded to cultural immersion, gastronomy and authentic storytelling. Modern travellers look for sustainability, family-friendly activiti...