India, Aug. 10 -- There was a time when, while buying a lipstick, I used to be drawn towards familiar brand names, beautiful packaging and shades that looked stunning on the screen. Over time, however, I realised that a well-known name does not automatically mean the lipstick will work for me. A lipstick can come from a luxury or popular beauty brand and still feel dry, patchy or uncomfortable. On the other hand, a lesser-known formula can sometimes surprise me with its texture, comfort and staying power.

That is why I now pay much more attention to the formula than the brand name when choosing a lipstick. For me, a good lipstick is not just about the colour. It is about how it feels, how it applies, how it wears and how my lips look aft...