India, Oct. 10 -- Very few genuinely understand audio and its layered complexities. Often, the ones who absolutely know what they're talking about tend to be engineers, because for them, substance matters more than anything else. As I came away from a conversation with Harry Jones, Sonos Sound Experience Engineer, he noted a very important thing - that their products get better the longer you own them. Case in point, he said, are the Sonos Ace headphones released a year ago, which recently received a vital software update adding Adaptive ANC (or automatic noise cancellation), TrueCinema, and Multiuser TV Audio Swap features.

"It's not something that you buy once and that is the experience that you get, because our products do get better ...