India, Oct. 29 -- Even as tech giants Adobe insists that creativity is entering an era of artificial intelligence (AI), the company makes clear that for any AI initiative to succeed, the four pillars of creation, ideation, production and delivery shouldn't be overwhelmed. At this year's MAX keynote, Adobe CEO Shantanu Narayen detailed an approach that sees them play well with the best models that other AI companies have to offer.

"Creativity is a balance of innovation, and imagination, technology, and humanity. We will provide the tools, platforms, and integrate with the ecosystems, to empower creators, to unleash their boldest imagination," says Narayen. He insists it is a unique proposition of choice for the consumer, within one subscr...