CHENNAI/Hyderabad, July 12 -- All 15 Indians killed when a tourist boat capsized off Vietnam's Phu Quoc coast on Saturday were linked to Lava Mobiles: 14 dealers and distributors the company calls its channel partners, and one member of its own staff, the company said. Families of the dead said the trip was an incentive tour organised by Lava to reward dealers and distributors who had hit sales targets.

Ten of the dead were from Tamil Nadu, three from Andhra Pradesh and two from Kerala, according to their state governments and the Embassy of India's list of the deceased.

In Tiruchirappalli, the family of S Alagurajan, a Lava Mobiles employee who handled sales across Karur, Tiruchirappalli and Thanjavur districts, first heard of the acci...