India, Nov. 12 -- Running a coffee chain is not just about making decisions from a boardroom. At Dutch Bros, even the CEO is expected to know how to prepare the drinks served at its stores and interact with customers. The American coffee chain has put its top executives through a two-week training programme to give them a taste of what it is like to work behind the counter.

CEO Christine Barone, along with other senior executives, underwent a two-week bootcamp to learn the responsibilities of a 'broista', the company's term for its drink makers. The programme includes six shifts of hands-on training at its stores, where executives learn to prepare beverages, take orders and serve customers.

They also learn how to make some of the chain'...