India, March 5 -- Across the world, parents are becoming more attentive to what goes into the foods their children consume. In recent years, this heightened awareness has translated into growing scepticism towards packaged foods positioned as healthy, particularly in the children's nutrition category. Ingredient lists are scrutinised more closely, marketing claims are questioned more openly, and a broader cultural shift towards clean eating and accountability has begun to reshape expectations. What was once accepted at face value is now subject to deeper inquiry, and nowhere is this more evident than in products designed for children.

One of the most persistent drivers of this scrutiny has been the gap between marketing narratives and sc...