India, Oct. 18 -- Gurugram

In the bustling markets of sectors 14 and 15-a Diwali shopping hot spot for Gurugram-there seems to be a quiet shift towards sustainable traditions and eco-friendly practices. In the heart of it all is a stall that belongs to Mitti Ki Khushboo Rashtriya Muhim, a non-profit that has connected over 150,000 potters across the country.

With shoppers opting for earthenware or "mitti ke bartan", this non-profit is using the trend to uplift traditional artisans by providing them with meaningful employment.

Hira Amit Rohilla, founder of the organisation, said potters receive full payment for their products. These artisans craft a wide range of items-including cookers, pans, pots, kulhads, and more-using their own tra...