India, July 20 -- Digital screens are playing a bigger role in India's advertising scene, giving brands new ways to connect with people in everyday settings. As companies look for more flexible, tech-focused options, digital out-of-home advertising is gaining interest.

PickAdSpace, an adtech product from Capsdata Technologies Pvt. Ltd., is building a network of smart advertising screens and digital tools to streamline DOOH campaign management. The company aims to simplify and improve the efficiency of outdoor advertising for advertisers and screen owners.

Sunil Kumar, ex-Intel India, founded PickAdSpace to address a major challenge in outdoor advertising: it is hard to achieve clear, measurable results from campaigns.

The platform tran...