India, Aug. 18 -- The scale of investment behind this shift is telling. In the space of a few weeks, Microsoft committed $2.5 billion and roughly 6,000 experts to embed engineers inside enterprise clients, AWS followed with $1 billion for its own Forward Deployed Engineering effort, and OpenAI and Anthropic together committed more than $5 billion to deployment ventures - close to $9 billion aimed not at building better models, but at getting models already built to actually work inside real businesses. The data explains why: MIT's Project NANDA, which tracked enterprise AI deployments across hundreds of organisations in 2025, found that 95% of enterprise generative AI pilots showed zero measurable impact on profit and loss.

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