India, Aug. 6 -- There is a growing consensus among mainstream consumers that the smartphone market has plateaued in terms of innovation and is becoming monotonous. In contrast, the appliance category, or what some call consumer durables, is getting a new lease on life, driven by a wave of revolutionary designs and quality-of-life features that are becoming more accessible to a wider range of customers. Among the companies contributing to this renaissance is Urban Company, and its recent launches are the best evidence of this.

On 5 August 2026, the brand launched a long-awaited successor to its flagship water purifier lineup, the Native M3 series. Grabbing everyone's attention was the Native M3 Pro, with its stylish chassis designed to s...