India, July 20 -- The internet was barely catching its breath after the now-viral video of Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot surfaced, when global brands jumped at the opportunity to turn the awkward moment into clever marketing campaigns. Captured on the "kiss cam" at Coldplay's Boston concert on Wednesday, the duo's mid-concert embrace has triggered a wave of humorous and inventive online advertising.

(Also read: Astronomer CEO memes? Privateer Rum? What is America Googling amid Andy Byron and Kristin Cabot 'ColdplayGate')

The video, which showed Byron with his arm around Cabot and both smiling before lead singer Chris Martin joked about them "having an affair," quickly made the rounds on social media. A...