India, Oct. 27 -- A celebration of progressive unions, defined not by sameness, but by shared spirit and individuality

A collaboration that speaks to today's couples - where weddings are not bound by convention but built on individuality and intimacy.

Tasva, the modern Indian menswear brand by Aditya Birla Fashion & Retail Ltd. in collaboration with couturier Tarun Tahiliani, announces its new brand vision with cricket icon Shubman Gill as Ambassador. This marks Shubman Gill's first association with a wedding wear brand, a significant step in Tasva's journey as it signals a bold cultural shift - redefining wedding as a celebration of love, intimacy, and shared agency rather than rigid traditions.

For generations, weddings were defined ...