India, Sept. 15 -- Swiggy Ltd. has launched a new app for affordable food ordering, even as its rivalry with the likes of Zepto Cafe and Rapido's Ownly hots up.

Called Toing, the standalone app is currently live only in certain locations of Pune, including Kothrud, Hinjewadi, Wakad, Aundh, and Pimple Saudagar, people aware of the matter told Hindustan Times. The price of a typical order ranges from Rs.100-150.

"It's basically about 'affordability first'," one of the people cited above said on the condition of anonymity citing the yet confidential nature of the information. "It doesn't include snacks, but think of it as one-person meals that can be had at a desk-mini meals, burgers, sandwiches, cakes and desserts."

To be sure, this is t...