Swaad UP Ka: ODOC aims to give UP's unique flavours global identity
Lucknow, May 19 -- The state government is set to take a major step toward giving global recognition to the state's rich culinary heritage. Through the "One District One Cuisine" (ODOC) scheme, traditional dishes unique to every district of Uttar Pradesh will be identified and developed in an organised, safe, branded and market-oriented manner, a spokesperson said.
Special exhibitions of traditional dishes will be organised under the theme "Swaad UP Ka" during major events in the state. Along with this, strategies are being prepared to connect people with Uttar Pradesh's traditional flavours through short films, digital promotion and branding campaigns.
This state government's initiative is seen not only as a food-related programme but ...
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