India, Oct. 11 -- Bollywood actor Suniel Shetty has approached the Bombay High Court seeking protection of his personality rights, alleging that social media platforms and websites are misusing his name, image, and likeness through deepfake content.

A single-judge bench of justice Arif S Doctor observed that what people can do with unregulated artificial intelligence (AI) and social media is "scary," while reserving the actor's plea for interim relief.

Shetty moved the court on October 6 through advocates Janay Jain, Monisha Bhangale, Bijal Vora, and Tamanna Meghrajani of Parinam Law Associates, seeking an injunction against social media platforms, websites, and "John Doe" entities for the "extensive and ongoing" misuse and unauthorised...