India, Aug. 8 -- Su From So, Kannada cinema's first major hit of 2025, is a Raj B Shetty production, which, until a week or two before its release, no one even knew it existed. Out of the blue, Raj and his team announced that they'd been busy making a film and gave audiences a gist of what to expect by dropping a song, Danks Anthem, a peppy dance number, which he followed up with the trailer, which didn't feature him. Then, instead of going on a promotion blitzkrieg, they decided to let the content do the talking and had paid premieres in select cities, to let word-of-mouth publicity do the trick. And boy did it work for them.

Su From So is not only the highest grossing Kannada film of 2025 so far, but the return on investment has been 1...