India, July 30 -- Spidey's back. The anticipation for Spider Man: Brand New Day has been building steadily over the past few weeks, especially after the Indian subcontinent welcomed actor Tom Holland with Spider-Man posters across Mumbai, even though the actor was actually in the city to promote filmmaker Christopher Nolan's The Odyssey.

Unsurprisingly, advance bookings for Brand New Day have been nothing short of phenomenal. This critic attended a 6 am PXL show on the first day of its release, and it was virtually houseful. (The IMAX screens continue to screen The Odyssey In India) The unspoken dress code was predominantly red and blue, and everyone was set for the ride.

When we separate the hype from the content, though, does the film...